Rate Card # 4 (effective October 20th, 2003) FULL SPONSORSHIP (Subject to availability): $260,000/YEAR (includes all advertising time in all shows over that time) Under our Full Sponsorship plan, one advertiser gets all commercial time in each program, divided up as follows, at the advertiser's option: * Four :30 second announcements, or, * Two :60 second announcements, or, * One :60 second announcement and two :30 second announcements. COMMERCIAL SPOTS (Subject to availability): * $1,300 per :30 second announcement * $2,600 per :60 second announcement Under this plan, two (2) minutes in each show are available for commercials (any combination of :30 second and :60 second spots totaling two minutes). OPTION: ON-AIR CAST MEMBER DOING COMMERCIAL DURING SHOW: COST: $75 per week IN ADDITION TO price of commercial or sponsorship. There is a maximum of one "integrated" commercial per show, and that commercial must run :60 seconds. "Integrated" commercials are not available on repeat broadcasts. IMPORTANT DETAILS: * Rates do not include standard advertising agency commissions where applicable. * All commercial time and sponsorships subject to prior sale. * Rates subject to change without notice. * Show will run 52 weeks (aproximately 30 first-run shows and 22 repeats) beginning on a date to be announced in 2004.
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